Xpirt Design only uses “white hat” SEO practices. We are completely against “black hat” SEO. White hat SEO refers to SEO methods that follow the search engine guidelines that Google, Bing, and Yahoo have in place. Black hat refers to those methods that intentionally go against the guidelines that are in place in order to manipulate or manufacture search engine rankings illegally.
As the search engines constantly change, SEO methods change as well. Black hat SEO always have to deal with the search engines finding out their own loop holes. In the event the loop hole is found by the search engine, that loop hole becomes closed and the websites that use black hat SEO find that their website has been banned from the search engines or have dramatically dropped in rankings.
It’s real simple. Follow the rules and the search engines will give you love. Even in the event that some factors search engines use to rank your site changes, your website will still be in good standing and your rankings will hold up.
With a black hat SEO, you have to constantly invest much time in manipulating results only to find that in the end, your website gets banned and all that hard work and time is wasted.
You can trust Xpirt Design with your SEO campaigns. We don’t use black hat methods to manufacture results. We are 100% legit and all of our sites are in good standing with the search engines.