This article is the 3rd in my SEO Tutorial series. Though many search engines disregard most meta tags, it is still important to make sure you include meta tags in all of your web pages. The reason is, meta tags are still used by some search engines and writing these tags properly will also determine how your search result will be displayed to the viewer. I believe the Title tag is the most important tag as far as SEO is concerned.
There are 3 tags that I will go over:
1) Title Tag
2) Description Tag
3) Keyword Tag
All of these tags should be inside your <head> tag.
A title html tag looks like this <title>Your Page Title</title>
The title tag is the tag that you will see at the top bar of your internet browser. Search engines use this tag to get a general idea of what your website will be about. So if you are trying to rank in a certain keyword, like, “Orange County Web Design,” then it’s very important to have your target keyword in your title tag. In fact, it should be the first set of words in your title tag. Some people like to use their company name, or “home page”, or “services”, and so on. Do not do that. Use your keyword phrase in your title tag unless you are an established business and people might probably search for your company name on the search engines.
When using keywords in a title tag, you shouldn’t use more then 70 characters. Also, if you have a # of keywords you are trying to optimize for, keep in mind that the less keywords in your tag, the more weight, or, relevance, that keyword will have. 1 or 2 keywords or keyword phrases are a good start for a title tag.
Also, your title tag should be the first thing that the search engine crawlers should read. Which means, you should place your title tag directly underneath your <head> tag. Dont keyword stuff your title tag either because search engines will penalize your rank in doing so.
Your Description Tag looks like this: <meta name=”description” content=”This is my webpage description…” />
Your description should explain what your webpage is about. You should also use your keyword or keyphrase in here, but in a way that is understandable to the reader. For example: <meta name=”description” content=”Affordable Website Design, Affordable Search Engine Optimization Company servicing businesses / individuals nationwide.” />
Notice how i didn’t use the word “and”, “or”, ect. You want to avoid those words in both your description and title tags. You want to also make sure that the words you use in your description tags also happen to be inside your content.
Keyword Tags look like this: <meta name=”keywords” content=”Affordable Website Design, Affordable Search Engine Optimization” />
When writing your keyword tags, just list each keyword once. Again, the less keywords you use, the more weight that keyword or keywords have. Thats pretty much it for keywords. Pretty simple eh?
As you can see, On page SEO (optimization done within your website coding and structure) basically revolves around your target keywords and keyphrases. Each page should be optimized uniquely. All your pages shouldn’t be targeting the same keywords.
The next tutorial will be about optimizing your actual content of the webpage, using heading tags, using bold, italics, underlines, and how to structure your design layout for SEO. Stay tuned and dont forget to subscribe to my RSS feed and feel free to leave comments if you find any of these articles useful. Also, i just added a digg widget in the navigation. Digg me =] .