In this second series of my seo tutorials I will be talking about properly choosing domain names, urls, and file names in regards to SEO.
Since your goal is to optimize your website for your target keywords, it is a good idea to include those keywords in your domain name. For example, I wanted to optimize my website for the overall keyword “affordable website design,” I chose the domain name “affordable-website-designs.com.” Now, take notice of the hyphens, or dashes in the domain name. Search engines view the dashes as spaces which is much better then, “affordablewebsitedesigns.com.” Also dashes should be used, if needed, and NOT underscores “_” or anything else.
Once you have your domain name chosen, think about naming your html, php, or asp files using the keyword you are optimizing for on that particular page. For example, on my site I actually used “affordable-website-design.html” for my mainpage, instead of “index.html.” So if you typed out my whole url, it would look like this: http://affordable-website-designs.com/affordable-website-design.html. This is a good practice for SEO because search engines actually take the url names into account in terms of relevance. Don’t get me wrong though. Just because you write out your keywords in your urls doesn’t mean you will rank high, but every little thing helps and thats what we want.
Another example is my services page. I wanted to optimize my services page for the keyword “affordable web design services.” So I used the url name “affordable-web-design-services.html.” So when you type it out it looks like this: http://affordable-website-designs.com/affordable-web-design-services.html .
Again for my pricing page http://affordable-website-designs.com/website-pricing.html
Be very careful when using this SEO technique though. You don’t want the search engines to think you are spamming keywords. I would only use the keyword once in the domain name (www.whatever.com) and once in the directory name (www.whatever.com/whatever/), and once in the file name (www.whatever.com/whatever/whatever.html).
There is another benefit when using your keywords as a url. When you start to do link building, you will be advertising your url in all sorts of directories and websites. It’s a good thing when the keyword is actually inside your url. This will deter accusations by directory editors of spamming. And also when you get into those directories that prohibit keywords in your anchor tags (the name of your link).
So there you have it. Thats how you use keywords in your urls to benefit your SEO efforts. Stay tuned for my next tutorial about “Optimizing Meta Tags, Titles, ALTs, and more.” Please subscribe to the RSS feed and feel free to email me with any questions you might have.